Trust is critical to building a successful business. The 2020 Edelman Trust Barometer found that people were over six times more likely to pay a premium for a product and had higher brand loyalty for companies they trusted highly.
Trust includes an organization’s commitment to protecting confidential and sensitive information. While brand reputation can deprecate at any point, it is most impactful when a breach can be directly attributed to the organization charged with protecting the information.
Download this whitepaper to learn how cybersecurity contributes to your brand image.